The global digital advertising market is estimated at 308 billion euros.

photo : Unsplash

The global digital advertising market is estimated at 308 billion euros.   

The Francophone Union, which has established its headquarters for the world in Reunion for a year, and the Parliamentary Assembly of La Francophonie (APF), have reached an agreement to develop a White Paper program on GAFA. This work will take place on May 21, as part of the 3rd Indian Ocean Meetings organized from May 18 to 21 in Saint-Denis, then will be presented to Heads of State at the Francophonie Summit in Djerba (Tunisia) on November 20 and 21.  

According to the press release sent to our editorial staff: “The Union, which has its headquarters in Reunion Island, is preparing to receive the best digital experts and parliamentarians to establish future laws regulating GAFA at the level of Francophone countries”.

Indeed, the two organizations are mobilizing together for a common cause: the defense and promotion of the Francophonie in the world. This commitment is reflected in the organization of recurring meetings to organize an informal, economic but also political common market between the countries of the French-speaking world. As such, the two organizations address all the questions raised by the hot topic of the regulation of digital players: the sovereignty of French-speaking states, digital security, taxation, the establishment of fair advertising rules and media remuneration. . They are working together on the construction of a white paper program which will be finalized on the occasion of the 3rd Indian Ocean Meetings organized on Reunion Island from May 18 to 21, 2021. This event will be the occasion of  hearing a certain number of personalities and submitting proposals to a delegation of parliamentarians, political figures and business leaders from the French-speaking world.

The desire is “to unite the Francophone States”, just like the European Union and the United States, faced with a geopolitical issue of cultural sovereignty, economic and media survival in a global digital advertising market of nearly 308 billion euros, 85% dominated by Google and Facebook. And that’s without counting the emergence of BATX in Asia.