Photo (DR) : Fabrice Boulet, 2nd vice-president – Laurent Lemaître, president – Sandra Ducher, general secretary of Club Export Réunion.
As we announce in our columns, the Reunion Export Club is getting better organized to sell Réunionese companies internationally. After “Collaborative Exportation”, the Club launches 19 concrete proposals summarized in a white paper.
The Club Export Réunion, which has been bringing together “export explorers” for 22 years, has published a White Paper on a new approach to the internationalization of Réunion’s companies by 2026. The firm Verso Consulting, in charge of drafting the paper, interviewed the members of the Export Club, as well as its institutional partners and key players in the export sector in Réunion and the OI zone. This publication is a global reflection on the challenges of the export sector, with an inventory and concrete proposals to make it a full-fledged economic sector, likely to reach the billion euro turnover in 5 years. Drawn up between January and June 2021, the sixty-page document contains 19 operational proposals, divided into three main strategic areas: structuring Réunion’s export offer, improving the business environment and boosting the company’s international projection capacity.
“To establish a sustainable presence in the countries of the Indian Ocean region”
This challenge cannot be met alone, says the Club Export Réunion. Many of the proposed actions have a collective and general interest dimension. They are intended to be carried by all partners, institutional and socio-professional. According to Laurent Lemaître, President of the Club Export Réunion: “2020 and 2021 have been two particularly difficult years for everyone, including our VSE/SME exporting companies in the territory. But we are resolutely optimistic for the future and convinced that our entrepreneurs can and must take a stand in their regional environment. To respond effectively, it will be essential to work together. This White Paper is a roadmap built on this logic. We must continue to structure our industry so that our companies are better informed, better valued, and better supported to export, or even to establish themselves in a sustainable manner in the countries of the Indian Ocean region. It is in this collective ambition that the Club Export Reunion, must continue to work and develop “. About the Club Export : The Club Export Réunion has been supporting companies in their international commercial development for over 20 years. The association – which has about a hundred members – offers a complete range of individual and collective services adapted to the needs of Réunionese companies in order to facilitate their export and contribute to their growth on foreign markets, particularly in the Indian Ocean and East Africa.